Publik Coffee Roasters

Publik Coffee Roasters describes itself as a small-batch specialty roaster based in Salt Lake City. It roasts to order, connecting production decisions with the coffee customers purchase. Its catalog includes named blends and coffees identified by origin, presenting both recurring products and more specific sourcing selections. [1]

The business’s current website makes those coffee offerings available directly to customers. Its local identity is therefore tied to production as well as the presentation of a consumer brand. Roasting, choosing coffees and maintaining a changing catalog form the work behind a product that customers may experience as a routine daily purchase. [1]