Pattern Group

Pattern works with brands selling through online marketplaces. Its services include advertising, product content, pricing, forecasting, customer service, logistics and fulfillment. The company combines software and data tools with operational work, addressing several parts of an online sale rather than providing only a storefront or an advertising service. [1] [2]

Pattern lists its headquarters on West Innovation Way in Lehi. Its company history describes a growing international office and distribution network, while its current platform materials emphasize automation of ecommerce decisions. The business connects Utah technology and corporate operations with the movement and presentation of physical goods in markets beyond the state. [1] [2]

Pattern's annual report for 2025 says most of its revenue comes from consumer product sales on ecommerce marketplaces, where it buys products from brand partners and sells them to shoppers. Its 1P Accelerator is the exception, letting brands use Pattern's technology and services without Pattern buying inventory, for platform and service fees. [3]